francesburns

  1. Integrated Mobile Marketing Strategy for financial marketing

    Various studies have recently shown that in 2013 retail e-commerce on smartphones and tablets will account for 15% of all sales. It has also been reported through a national survey that 75 per cent of eight year olds in the US actually own a tablet. In this age, where mobile devices are being taken up more and more, it is necessary for any online business to be implementing a good mobile marketing plan. When small margins can make a big difference it would seem churlish to ignore this sizeable ...